These days, everything online is content-based. Having well-written ad copy, in addition to blog posts and informative articles for clients, is a must-have for any serious company. Which is why being a writer, no matter what they told you in college, is actually a great career choice for anyone who wants to make money and work for themselves. This is why you’ve decided to pursue an online copywriting business. You know there are some great companies out there who want to be your clients–whether they’re an e-cigarette company like Juul or a film company making movies like People You May Know.
But an idea is nothing without a plan. Which is why, now that you’re ready, you’ll want to follow these tips to start your online copywriting business:
1 Create a beautiful website
Did you know that 70 percent of people don’t trust poorly designed websites? So if you want to have a successful online copywriting career, then the first thing you’re going to want to do is create a beautiful website–otherwise, no matter how good your copywriting itself is, clients aren’t going to be willing to hire you. Luckily, there are some great website building sites out there, such as wix.com, that provide templates for all kinds of entrepreneurs. So you’ll have a beautiful place online to show off your experience, portfolio, and services.
Additionally, if you’re trying to think of a catchy name for your business, check out Oberlo’s list of 25 free tools online for generating business names.
2 Get some experience
One of the great things about being a writer today is that the Internet is full of opportunities for any aspiring copywriter. In the past, the only way to get experience was to work for an agency as a freelancer, according to copywriter Tristan Cardwell–but now, “the work of a freelance copywriter is more diverse than it used to be and there are now many different routes into the profession. As an example, rather than only working on big campaigns, freelancers might now work on jobs for smaller clients, SMEs, and start-ups.”
With the median annual salary for copywriters at $47,838, it’s worth putting in the work to get some experience. But it can be hard to get experience when you don’t have any–which is why you should read this guide on how to find freelance writing jobs as a beginner. And then, even with just a little experience, the right clients will recognize good writing when they see it and hire you on the spot.
3 Blog, blog, blog
Another great way to get more website visitors–and show off your writing–is by blogging. By writing articles such as “7 Ways to Get More Clients With Good Writing,” and “The Keys to Good Copywriting,” clients will be drawn to your site. In fact, websites with a blog usually have 434 percent more indexed pages, which means that you’re pumping up your Search Engine Optimization (SEO) by posting regularly on your website.
Additionally, it’s an easy way to show off your writing skills to potential clients. They may not even have to look at your other work–after all, if you’re churning out a well-written, entertaining blog post every day, it means you have the kind of discipline required to write something for someone else well and quickly.
4 Get on social media
According to thebalance.com, “If you’re having trouble getting people to notice you, consider a lateral thinking move; go outside of your comfort zone, and create work that generates its own buzz. Many students these days are putting spec ideas up on YouTube, and seeding them to sites like Reddit.com, Facebook, Twitter, Instagram and more. By using a collection of relevant hashtags, people will be able to find your work.”
After all, we’re all spending over 4 hours a day on our phones these days, and you know as well as anyone that a huge amount of that time is spent scrolling through our Facebook newsfeeds, and–if you’re younger–scrolling through Instagram, too. So by getting on social media, you’ll be reaching out to new potential clients worldwide. Don’t forget about LinkedIn and Twitter, either, where you can message people in the industry asking if they’re interested in your work.
5 Get certified
Finally, if you’re serious about your career with your online copywriting business, it may be a good idea to get certified. Even though it’s not necessary if you’ve got experience, it doesn’t hurt, either–and will look good alongside your other bragging points. With an average pay of $19.80 per hour for copywriters in the US, getting certified is going to get you some extra cash as compared to competitors.
So check out this list of the five best copywriting certificate programs to get started.
As you can see, starting your online copywriting business is all about putting yourself out there–and putting in the work that will show off your writing to potential clients. So what are you waiting for? Get started!
Why do you want to start your own online copywriting business?